Tuesday, February 08, 2005

The challenge of running viable conferences

Mick Stanic seems to be surprised that he couldn't run a blogging conference and charge people only $150. Every time we ran a conference in the FirmwareDesign days, our customers complained that we were charging too much (average $495), while we consistently lost over $40,000 in putting the conference on. We had something to gain (promote our tools). Who stands to gain from giving blogging tools away for free?

Unfortunately, you need to charge around $1000 to make a conference happen and come out with a modest profit. That means you'll miss out on the hip bloggers without cash and you'll get a corporate and goverment audience who will be there to listen rather than contribute.